Roger Martin - Circudyne

Mid-century poster-style illustration from a seat in a summer baseball park, green diamond below, a gap in the grandstand revealing a city skyline with twin towers, and a teal hardcover book

Summer Reading 2026

Playing to Win

Strategy is a choice, so you might as well choose to win. For circularity leaders, the framework offers an opportunity and a moment of truth.

Mid-century poster-style illustration of an empty red clay tennis court in a small sunken garden stadium on a sunny morning, net stretched across the court and a single yellow ball on the cla

Summer Reading 2026

The Logic of Scientific Revolutions

Two esteemed points of view on the nature of progress, how it applies to strategy, and what it means for circularity transformation.

Mid-century poster illustration from a boardwalk: a single navy book on sunlit planks, a wooden roller coaster's peaks and dips rising against a teal sky, calm sea beyond.

Summer Reading 2026

Industrial Dynamics

The summer reading series arrives at the wellspring: Jay Wright Forrester's 1961 book, the bedrock beneath circularity's systems thinking.

Mid-century travel-poster illustration: first-person view across a grass tennis court, a single closed book resting on the near sideline, citrine sunlight and an open teal sky, no people.

Systems Dynamics

Thinking in Systems

Donella Meadows built an exquisite analytical toolkit, then told us exactly where its utility ends. The future can only be envisioned, not analyzed.

Mid-century-style painting of a sunny street: a man bikes past a small driverless shuttle while people sit at a café, low pastel buildings and a cypress tree behind.

Mobility

Personal Mobility

The right vehicle for every trip, owned by no one in particular — how the Circular Century unbundles mobility from the car in the driveway.

Automat

The Commissary

What if the best place in town were the one we all went to? The Commissary is the Automat reborn — good food made special, and within everyone's reach.

Small curated wardrobe in morning light: citrine knit jacket, sage blouse, charcoal sweater, coral scarf on wooden hangers, folded sweaters on a wooden bench, canvas shoes lined up below.

Carousel of Plenty

The Curated Wardrobe

What if your wardrobe just got better instead of bigger? The Curated Wardrobe is clothier as tailor at scale — so anyone can dress smart.

Companion Device

The Personal Companion

A device fitted to you on your first day of school, that grows with you across a lifetime. What consumer electronics looks like when it lasts.

Energy Sovereignty

The household has been at the far end of a long fragile string for a century. Energy sovereignty is the move out. Solarpunk 2.0, and the triad that builds it.

Atelier

The Atelier

The neighborhood workshop where skilled artisans tend your things before they break — making them more yours over time.

Autonomous delivery vehicle in citrine yellow at a suburban doorstep at dawn, a homeowner handing back a return container. Mid-century illustration style.

Robot Milkman

The Robot Milkman

The Circular Century's symbol: an autonomous vehicle that delivers what you need and retrieves what you're done with. One stop. Both ways.

Winslow Homer's Breezing Up: a man and three boys sailing a catboat in fair wind, leaning confidently into the sea, with a schooner visible on the horizon

On the Bubble

Why Self-Disrupt?

The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.

See all