Roger Martin - Circudyne

Mid-century-style painting of a sunny street: a man bikes past a small driverless shuttle while people sit at a café, low pastel buildings and a cypress tree behind.

Mobility

Personal Mobility

The right vehicle for every trip, owned by no one in particular — how the Circular Century unbundles mobility from the car in the driveway.

Automat

The Commissary

What if the best place in town were the one we all went to? The Commissary is the Automat reborn — good food made special, and within everyone's reach.

Small curated wardrobe in morning light: citrine knit jacket, sage blouse, charcoal sweater, coral scarf on wooden hangers, folded sweaters on a wooden bench, canvas shoes lined up below.

Carousel of Plenty

The Curated Wardrobe

What if your wardrobe just got better instead of bigger? The Curated Wardrobe is clothier as tailor at scale — so anyone can dress smart.

Companion Device

The Personal Companion

A device fitted to you on your first day of school, that grows with you across a lifetime. What consumer electronics looks like when it lasts.

Energy Sovereignty

The household has been at the far end of a long fragile string for a century. Energy sovereignty is the move out. Solarpunk 2.0, and the triad that builds it.

Atelier

The Atelier

The neighborhood workshop where skilled artisans tend your things before they break — making them more yours over time.

Autonomous delivery vehicle in citrine yellow at a suburban doorstep at dawn, a homeowner handing back a return container. Mid-century illustration style.

Robot Milkman

The Robot Milkman

The Circular Century's symbol: an autonomous vehicle that delivers what you need and retrieves what you're done with. One stop. Both ways.

Winslow Homer's Breezing Up: a man and three boys sailing a catboat in fair wind, leaning confidently into the sea, with a schooner visible on the horizon

On the Bubble

Why Self-Disrupt?

The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.

Vincent van Gogh’s The Good Samaritan (after Delacroix), showing a compassionate figure helping a wounded man onto a horse, rendered in expressive brushwork.

On the Bubble

Empathy Is a Strategic Capacity

It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.

Painterly night scene of an ancient Greek sailing vessel beneath a circular constellation of luminous stars, symbolizing a constellation of ideas guiding the close of A Circudyne Odyssey.

Circudyne Odyssey

A Circudyne Odyssey

Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.

Painterly image of Earth aligned beneath a black monolith, with the Moon and Sun above, rendered in a mythic, cosmic style inspired by 2001: A Space Odyssey.

Circudyne Odyssey

McLuhan, Perception, and the Role of Brands Today

Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.

Digital illustration of Homer, the ancient Greek poet, gazing toward a radiant circular future city, linking timeless storytelling traditions with a coherent vision of the Circular Century.

Connection

You Don't Need Better Storytellers

Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.

See all