Roger Martin - Circudyne

Mid-century travel poster: a navy book and a wooden birdhouse on a workshop bench, seen through the open garage door onto a late-summer meadow at sunset.

Summer Reading 2026

Build

Circularity transformation needs a cornucopia of new-to-world products, made quickly and well. Tony Fadell's method for making them is repeatable.

Summer Reading 2026

A Pattern Language

Christopher Alexander built a language for making places that serve human needs beautifully and economically. It doubles as a manual for choosing well where no data exists — the exact position circularity strategists occupy today.

Mid-century travel poster: the view from a grassy hillside, a taupe hardcover book in the foreground, a tidy factory below, and Mount Fuji rising beyond under a bright citrine sky.

Summer Reading 2026

Toyota Production System

Lean's founding text by Taiichi Ohno shows that the most celebrated efficiency revolution in business history was circular from the start — and hands circularity transformation its strongest precedent.

Mid-century poster-style illustration from a seat in a summer baseball park, green diamond below, a gap in the grandstand revealing a city skyline with twin towers, and a teal hardcover book

Summer Reading 2026

Playing to Win

Strategy is a choice, so you might as well choose to win. For circularity leaders, the framework offers an opportunity and a moment of truth.

Mid-century poster-style illustration of an empty red clay tennis court in a small sunken garden stadium on a sunny morning, net stretched across the court and a single yellow ball on the cla

Summer Reading 2026

The Logic of Scientific Revolutions

Two esteemed points of view on the nature of progress, how it applies to strategy, and what it means for circularity transformation.

Mid-century poster illustration from a boardwalk: a single navy book on sunlit planks, a wooden roller coaster's peaks and dips rising against a teal sky, calm sea beyond.

Summer Reading 2026

Industrial Dynamics

The summer reading series arrives at the wellspring: Jay Wright Forrester's 1961 book, the bedrock beneath circularity's systems thinking.

Mid-century travel-poster illustration: first-person view across a grass tennis court, a single closed book resting on the near sideline, citrine sunlight and an open teal sky, no people.

Systems Dynamics

Thinking in Systems

Donella Meadows built an exquisite analytical toolkit, then told us exactly where its utility ends. The future can only be envisioned, not analyzed.

Mid-century-style painting of a sunny street: a man bikes past a small driverless shuttle while people sit at a café, low pastel buildings and a cypress tree behind.

Mobility

Personal Mobility

The right vehicle for every trip, owned by no one in particular — how the Circular Century unbundles mobility from the car in the driveway.

Automat

The Commissary

What if the best place in town were the one we all went to? The Commissary is the Automat reborn — good food made special, and within everyone's reach.

Small curated wardrobe in morning light: citrine knit jacket, sage blouse, charcoal sweater, coral scarf on wooden hangers, folded sweaters on a wooden bench, canvas shoes lined up below.

Carousel of Plenty

The Curated Wardrobe

What if your wardrobe just got better instead of bigger? The Curated Wardrobe is clothier as tailor at scale — so anyone can dress smart.

Companion Device

The Personal Companion

A device fitted to you on your first day of school, that grows with you across a lifetime. What consumer electronics looks like when it lasts.

Energy Sovereignty

The household has been at the far end of a long fragile string for a century. Energy sovereignty is the move out. Solarpunk 2.0, and the triad that builds it.

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