Taiichi Ohno - Circudyne

Naturalist-style painting of a monarch butterfly chrysalis hanging from a milkweed stem, its case gone clear enough to show the orange and black wings folded inside.

Nature of Change

Possibility of Change

Most leaders know their company must change. But there is not a lot of change happening. Before asking how circularity transformation works, we ask whether it can happen at all.

Mid-century travel poster: a stack of books on a bleacher above an empty Little League field in late summer light, a yellow school bus passing beyond the fence.

Summer Reading 2026

A season spent with canonical works on circularity, systems, strategy, Lean, and craft.

Mid-century travel poster: an orange book on a weathered railing at the desert's edge, a lone Las Vegas casino resort glowing across the forecourt at sunset.

Summer Reading 2026

Made to Stick

Circularity is a complicated idea that needs to be simplified to be remembered. The Heath brothers wrote the book on that, and it points to a story we should have been telling all along.

Summer Reading 2026

Understanding Media

Marshall McLuhan is as pertinent today as he was in 1964, and the reason is his definition of media, which is broader than ours. Circularity transformation needs a media strategy in his sense of the word. Here is what he meant.

Summer Reading 2026

A Pattern Language

Christopher Alexander built a language for making places that serve human needs beautifully and economically. It doubles as a manual for choosing well where no data exists — the exact position circularity strategists occupy today.

Mid-century travel poster: the view from a grassy hillside, a taupe hardcover book in the foreground, a tidy factory below, and Mount Fuji rising beyond under a bright citrine sky.

Summer Reading 2026

Toyota Production System

Lean's founding text by Taiichi Ohno shows that the most celebrated efficiency revolution in business history was circular from the start — and hands circularity transformation its strongest precedent.