Nature of Change
The Why and How of Change
Stuffed channels, diluted brands, enshittified platforms: each traces back to wasteful production. The result is a culture-wide malaise. Circularity cuts the knot.
Nature of Change
A History of Change
Change ebbs and flows. It surges when leading firms read the moment and weigh the long-term cost of inaction as rigorously as the near-term cost of action.
Nature of Change
Moment of Change
End-of-life is product strategy’s final frontier. The Last Moment of Truth is where transformation is won or lost, and where producers have the most to gain.
Nature of Change
Possibility of Change
Most leaders know their company must change. But there is not a lot of change happening. Before asking how circularity transformation works, we ask whether it can happen at all.
Circular Fundamentals
The Circular Economy: A User's Guide
The summer reading season opens with Walter Stahel's introductory text — a book that reaches for what's still missing: a longing for the circular economy.
Carousel of Plenty
The Carousel of Plenty
The season's real subject turned out to be the good life — and the kind of luxury that comes from a better place than scarcity.
Circular Century
The Circular Century — So What
Clarke said that whether or not we are alone in the universe, the prospect is terrifying. This season's final letter asks what would make us worthy of the answer.
On the Bubble
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
New Deal
A New Deal You Can Acquire For Yourself
Personal sovereignty in energy, attention, time, and your relationship with things. The Circular Century is a New Deal you can acquire for yourself — the full inheritance of a surplus you were always owed.