Last Moment of Truth (LMOT)

Mid-century travel poster: a navy book and a wooden birdhouse on a workshop bench, seen through the open garage door onto a late-summer meadow at sunset.

Summer Reading 2026

Build

Circularity transformation needs a cornucopia of new-to-world products, made quickly and well. Tony Fadell's method for making them is repeatable.

Mid-century travel poster: the view from a grassy hillside, a taupe hardcover book in the foreground, a tidy factory below, and Mount Fuji rising beyond under a bright citrine sky.

Summer Reading 2026

Toyota Production System

Lean's founding text by Taiichi Ohno shows that the most celebrated efficiency revolution in business history was circular from the start — and hands circularity transformation its strongest precedent.

Mid-century travel poster: the view from a lake dock at night, a navy hardcover book on a pale blanket in the foreground, citrine meteors crossing a dense starfield.

Summer Reading 2026

The Innovator's Dilemma

Clayton Christensen’s iconic analysis reveals why well-run companies at the peak of their powers are routinely vulnerable to disruption. We examine his thesis through the lens of circularity disruption.

Mid-century poster-style illustration from a seat in a summer baseball park, green diamond below, a gap in the grandstand revealing a city skyline with twin towers, and a teal hardcover book

Summer Reading 2026

Playing to Win

Strategy is a choice, so you might as well choose to win. For circularity leaders, the framework offers an opportunity and a moment of truth.