Automat
The Commissary
What if the best place in town were the one we all went to? The Commissary is the Automat reborn — good food made special, and within everyone's reach.
Carousel of Plenty
The Curated Wardrobe
What if your wardrobe just got better instead of bigger? The Curated Wardrobe is clothier as tailor at scale — so anyone can dress smart.
Companion Device
The Personal Companion
A device fitted to you on your first day of school, that grows with you across a lifetime. What consumer electronics looks like when it lasts.
On the Bubble
Transformative Ends, Incremental Means?
The era of incremental change is rapidly coming to a close
Craft
Systemic Beauty: The How of Building Desire
Virtue is great. But to be fully embraced, the circular economy of tomorrow will be systematically beautiful: coherent, legible, and cool. The real work for brands is building self-teaching and resonant ways of living that surpass the linear status quo.
Horizons
A Future To Look Forward To
The linear economy traps us in novelty, obsolescence, and extraction. Circular systems offer liberation: more wealth, more beauty, more meaning.