Modularity Theory: The Compass for Circular Innovation Strategy
Bundling and unbundling—business history's endless cycle. Modularity theory explains why circular products fail when they're caught halfway between.
Bundling and unbundling—business history's endless cycle. Modularity theory explains why circular products fail when they're caught halfway between.
Personal sovereignty in energy, attention, time, and your relationship with things. The Circular Century is a New Deal you can acquire for yourself — the full inheritance of a surplus you were always owed.
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Abundant energy and intelligence are arriving just as the culture demands simplicity. The brand that sells "enough" will own the biggest business opportunity in history.
When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.