Craft: Brand integration for circular economy transformation

Mid-century travel poster: a stack of books on a bleacher above an empty Little League field in late summer light, a yellow school bus passing beyond the fence.

Summer Reading 2026

A season spent with canonical works on circularity, systems, strategy, Lean, and craft.

Mid-century travel poster: an orange book on a weathered railing at the desert's edge, a lone Las Vegas casino resort glowing across the forecourt at sunset.

Summer Reading 2026

Made to Stick

Circularity is a complicated idea that needs to be simplified to be remembered. The Heath brothers wrote the book on that, and it points to a story we should have been telling all along.

Mid-century travel poster: a navy book and a wooden birdhouse on a workshop bench, seen through the open garage door onto a late-summer meadow at sunset.

Summer Reading 2026

Build

Circularity transformation needs a cornucopia of new-to-world products, made quickly and well. Tony Fadell's method for making them is repeatable.

Summer Reading 2026

Understanding Media

Marshall McLuhan is as pertinent today as he was in 1964, and the reason is his definition of media, which is broader than ours. Circularity transformation needs a media strategy in his sense of the word. Here is what he meant.

Summer Reading 2026

A Pattern Language

Christopher Alexander built a language for making places that serve human needs beautifully and economically. It doubles as a manual for choosing well where no data exists — the exact position circularity strategists occupy today.

Automat

The Commissary

What if the best place in town were the one we all went to? The Commissary is the Automat reborn — good food made special, and within everyone's reach.

Small curated wardrobe in morning light: citrine knit jacket, sage blouse, charcoal sweater, coral scarf on wooden hangers, folded sweaters on a wooden bench, canvas shoes lined up below.

Carousel of Plenty

The Curated Wardrobe

What if your wardrobe just got better instead of bigger? The Curated Wardrobe is clothier as tailor at scale — so anyone can dress smart.

Autonomous delivery vehicle in citrine yellow at a suburban doorstep at dawn, a homeowner handing back a return container. Mid-century illustration style.

Robot Milkman

The Robot Milkman

The Circular Century's symbol: an autonomous vehicle that delivers what you need and retrieves what you're done with. One stop. Both ways.

Winslow Homer's Breezing Up: a man and three boys sailing a catboat in fair wind, leaning confidently into the sea, with a schooner visible on the horizon

On the Bubble

Why Self-Disrupt?

The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.

Rebellion

Are You a Punk?

When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.

Two Renaissance diplomats in rich attire flank a table laden with globes, scientific instruments, a lute, and books — the tools of their multilateral craft.

Diplomacy

From Managers to Diplomats

Managing within a system in decline is a form of denial.

Digital illustration of Homer, the ancient Greek poet, gazing toward a radiant circular future city, linking timeless storytelling traditions with a coherent vision of the Circular Century.

Connection

You Don't Need Better Storytellers

Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.

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