Modularity Theory: The Compass for Circular Innovation Strategy
Bundling and unbundling—business history's endless cycle. Modularity theory explains why circular products fail when they're caught halfway between.
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Moment of Change
End-of-life is product strategy’s final frontier. The Last Moment of Truth is where transformation is won or lost, and where producers have the most to gain.
Possibility of Change
Most leaders know their company must change. But there is not a lot of change happening. Before asking how circularity transformation works, we ask whether it can happen at all.
Summer Reading 2026
A season spent with canonical works on circularity, systems, strategy, Lean, and craft.
Made to Stick
Circularity is a complicated idea that needs to be simplified to be remembered. The Heath brothers wrote the book on that, and it points to a story we should have been telling all along.