The Overview Effect: An Objective Moral Context for the Circular Century
Astronauts who've seen Earth from space—Cold Warriors and Captain Kirk alike—report the same truth: we live in Eden. That fact will reshape what we accept.
Sparking Joy: The Secret Ingredient of the Circular Century
Marie Kondo taught us how to part with what doesn’t spark joy. Circularity challenges us to build a world where everything does. What if joy isn’t just an outcome—but the compass for transformation itself?
Beyond Organizational Charts: Why Self-Disruption Requires Vision, Culture, and Values
What practitioners miss about Christensen's self-disruption theory—and why it matters for scaling circular innovation
From Milkshakes To Meaning
Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.
"What Would Have To Be True?"
You cannot A|B test your way to system change. Why circular transformation requires asking 'What Would Have to Be True?' instead of 'How Might We?'
Introduction to Circudyne
Wrapping up our first quarterly series exploring circular transformation as systematic competitive advantage. What it takes for brands to think broader, look further, and summon the courage to build a future for everyone to look forward to.
