Modularity

Modularity Theory: The Compass for Circular Innovation Strategy

Bundling and unbundling—business history's endless cycle. Modularity theory explains why circular products fail when they're caught halfway between.

The circular atelier: co-locating production, repair, and refurbishment in customer-facing brand temples. Accessible luxury through transparent craftsmanship. Image by GPT-5

Mid-century poster-style illustration from a seat in a summer baseball park, green diamond below, a gap in the grandstand revealing a city skyline with twin towers, and a teal hardcover book

Playing to Win

Strategy is a choice, so you might as well choose to win. For circularity leaders, the framework offers an opportunity and a moment of truth.

Mid-century poster-style illustration of an empty red clay tennis court in a small sunken garden stadium on a sunny morning, net stretched across the court and a single yellow ball on the cla

The Logic of Scientific Revolutions

Two esteemed points of view on the nature of progress, how it applies to strategy, and what it means for circularity transformation.

Mid-century poster illustration from a boardwalk: a single navy book on sunlit planks, a wooden roller coaster's peaks and dips rising against a teal sky, calm sea beyond.

Industrial Dynamics

The summer reading series arrives at the wellspring: Jay Wright Forrester's 1961 book, the bedrock beneath circularity's systems thinking.

Mid-century travel-poster illustration: first-person view across a grass tennis court, a single closed book resting on the near sideline, citrine sunlight and an open teal sky, no people.

Thinking in Systems

Donella Meadows built an exquisite analytical toolkit, then told us exactly where its utility ends. The future can only be envisioned, not analyzed.

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Playing to Win

The Logic of Scientific Revolutions

Industrial Dynamics

Thinking in Systems