Strategy and synthesis for circular economy transformation
The future built around the Circular Economy will be wonderful. And it will be driven by brands. Let's build it together.
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The circular economy is coming
The road to circularity runs through brands
Circularity is an opportunity for brands to leapfrog to the top of their categories as well as a necessity to adapt to a rapidly changing landscape. Endowed with agility, the ability to innovate rapidly and profitably serve quickly emerging segments and markets, companies can be first into the fray to address humanity’s most pressing needs. Doing so will earn them posterity’s trust, and dwarf the loyalty of their postwar counterparts.
Vision is critical
David Lloyd George said, "the most dangerous thing is to try to cross a chasm in small leaps." And so it will be with every brand's transformation to circularity. Unlike recent transformations, circularity has no obvious exemplar. Every brand must make its own way. And the first step is defining a vision of an aspirational and delightful circular future, and the role in which only it can thrive best.
There is no transformation without that vision.
The 1939 World’s Fair. In one of the most difficult geopolitical and economic moments in modern history, corporations and government agencies from around the world invested the present-day equivalent of nearly $3.5 billion to prototype the world of tomorrow. More than 44 million people witnessed the debut of products and technologies that would come to define 20th century living.
The Circudyne approach
Circudyne works with committed leaders to develop and execute their strategy for circular economy transformation.
We help brands on this journey by unlocking their latent wisdom and know-how. Together, we formulate the vision, build the playbook, set the narrative, coordinate alignment among stakeholders, and organize to execute.
About Christian Rishel
Christian Rishel looks forward to a circular future that is aspirational and delightful for everyone.
An experienced generalist, Christian has held leadership positions in marketing, strategy, finance, and operations at Google, JetBlue, McKinsey, and a number of technology startups.
Today, he is dedicated to the proposition that the road to circularity runs through brands. As founder and principal of Circudyne, he provides strategy and synthesis for their transformation.
He has also mentored dozens of learners in the Circular Economy Masterclass at the University of Exeter.
Christian holds an MBA from Duke University, an MSFS in International Business Diplomacy from Georgetown University, and an AB in Philosophy from Colgate University.
Circularity systemically addresses the underlying causes not just of climate change, but also biodiversity loss and pollution. By mapping the entire economic value chain and designing out waste at the source, circularity resolves negative externalities that otherwise would go unaccounted for. In so doing, it generates outcomes that are both environmentally and economically sustainable.
Resource cost and availability, supply chain pressures, political and regulatory trends, even consumer preferences, are all moving towards a world where the waste we generate must be tracked, managed, and re-valorized.
Transformations always seem obvious in hindsight, and impossible at first. The pioneer brands that master circularity first will win the future.