On the Bubble
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
Transformative Ends, Incremental Means?
The era of incremental change is rapidly coming to a close
Maintenance Is a First Principle
Why your strategy's relationship with "stuff" determines its limits
From Managers to Diplomats
Managing within a system in decline is a form of denial.
Empathy Is a Strategic Capacity
It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.
Leadership in the Time of Enshittification
Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.
The Supply Mirage
Circularity was built for a moment of expected scarcity. What happens when that pressure never fully arrives — and what must change as a result?
A Circudyne Odyssey
Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.
McLuhan, Perception, and the Role of Brands Today
Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.
You Don't Need Better Storytellers
Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.
"Something Goes Wrong!"
We’ve absorbed decades of stories that teach us to wait for the break: build a world, then watch it fall, because “something goes wrong!” is where the meaning begins. Tales of the Circular Century require a different rhythm. “Perfect Days” reveals the quiet power of a world that holds.
Closing the Mythology Gap
When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.
Dunkirk Spirit and Circular Transformation
Like the Royal Navy at Dunkirk, today's corporations are unfit for the task. Circular transformation needs 1,000 small boats, not one big ship. What's yours?