New Deal
Personal sovereignty in energy, attention, time, and your relationship with things. The Circular Century is a New Deal you can acquire for yourself — the full inheritance of a surplus you were always owed.
On the Bubble
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Simplicity
Abundant energy and intelligence are arriving just as the culture demands simplicity. The brand that sells "enough" will own the biggest business opportunity in history.
Rebellion
When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.
Future Proofing
In a performance economy, the product is a vessel. The software is the spirit. What happens when the spirit departs?
Reassurance
The performance economy, at its best, creates the conditions for play. At its worst, it creates the conditions for vigilance.
On the Bubble
The era of incremental change is rapidly coming to a close
When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.
Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.
We’ve absorbed decades of stories that teach us to wait for the break: build a world, then watch it fall, because “something goes wrong!” is where the meaning begins. Tales of the Circular Century require a different rhythm. “Perfect Days” reveals the quiet power of a world that holds.
Cultural mythology shapes what people want more than rational analysis. We adopt behaviors and identities by watching others embody them successfully. Shared experiences accelerate the cultural momentum that makes circularity feel inevitable.
Circular economy transformation through systematic synthesis. Circudynamics integrates strategy, worldbuilding, technology, culture, and craft. Subscribe to The Circudyne Letter.
Why your strategy's relationship with "stuff" determines its limits
Managing within a system in decline is a form of denial.
It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.
Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.
Circularity was built for a moment of expected scarcity. What happens when that pressure never fully arrives — and what must change as a result?
Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.
Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.
Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.
We’ve absorbed decades of stories that teach us to wait for the break: build a world, then watch it fall, because “something goes wrong!” is where the meaning begins. Tales of the Circular Century require a different rhythm. “Perfect Days” reveals the quiet power of a world that holds.
When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.
Like the Royal Navy at Dunkirk, today's corporations are unfit for the task. Circular transformation needs 1,000 small boats, not one big ship. What's yours?
Scientific management made imagination possible. Then it made imagination impossible.