Nature of Change
Possibility of Change
Most leaders know their company must change. But there is not a lot of change happening. Before asking how circularity transformation works, we ask whether it can happen at all.
Nature of Change
Most leaders know their company must change. But there is not a lot of change happening. Before asking how circularity transformation works, we ask whether it can happen at all.
Summer Reading 2026
Circularity is a complicated idea that needs to be simplified to be remembered. The Heath brothers wrote the book on that, and it points to a story we should have been telling all along.
Summer Reading 2026
Circularity transformation needs a cornucopia of new-to-world products, made quickly and well. Tony Fadell's method for making them is repeatable.
Summer Reading 2026
Christopher Alexander built a language for making places that serve human needs beautifully and economically. It doubles as a manual for choosing well where no data exists — the exact position circularity strategists occupy today.
Summer Reading 2026
Lean's founding text by Taiichi Ohno shows that the most celebrated efficiency revolution in business history was circular from the start — and hands circularity transformation its strongest precedent.