Circudyne
Circudyne
The art and science of circular transformation
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Circudyne

Steve Jobs

Painterly image of Earth aligned beneath a black monolith, with the Moon and Sun above, rendered in a mythic, cosmic style inspired by 2001: A Space Odyssey.
Circudyne Odyssey

McLuhan, Perception, and the Role of Brands Today

Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.
Digital illustration of Homer, the ancient Greek poet, gazing toward a radiant circular future city, linking timeless storytelling traditions with a coherent vision of the Circular Century.
Connection

You Don't Need Better Storytellers

Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.
Circular orange-red building with glass segments in green landscape, painted in optimistic concept art style like Apple Park
Craft

The Element of Integration

In which we use Apple as a lens to understand the power of treating brand, strategy, and organization as a single unit. Circular business models require this same unified approach to succeed—tomorrow's integrated firms will represent an evolutionary step beyond today's models.