Marshall McLuhan - Circudyne

A gouache of an Edwardian country-house lawn: a round mid-century theater rotunda rises over the grass, dwarfing the empty wicker chairs and tea table; a manor in the distance.

Carousel of Plenty

The Carousel of Plenty

The season's real subject turned out to be the good life — and the kind of luxury that comes from a better place than scarcity.

Painterly night scene of an ancient Greek sailing vessel beneath a circular constellation of luminous stars, symbolizing a constellation of ideas guiding the close of A Circudyne Odyssey.

Circudyne Odyssey

A Circudyne Odyssey

Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.

Painterly image of Earth aligned beneath a black monolith, with the Moon and Sun above, rendered in a mythic, cosmic style inspired by 2001: A Space Odyssey.

Circudyne Odyssey

McLuhan, Perception, and the Role of Brands Today

Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.