Marshall McLuhan - Circudyne

Mid-century travel poster: a stack of books on a bleacher above an empty Little League field in late summer light, a yellow school bus passing beyond the fence.

Summer Reading 2026

A season spent with canonical works on circularity, systems, strategy, Lean, and craft.

Mid-century travel poster: a navy book and a wooden birdhouse on a workshop bench, seen through the open garage door onto a late-summer meadow at sunset.

Summer Reading 2026

Build

Circularity transformation needs a cornucopia of new-to-world products, made quickly and well. Tony Fadell's method for making them is repeatable.

Summer Reading 2026

Understanding Media

Marshall McLuhan is as pertinent today as he was in 1964, and the reason is his definition of media, which is broader than ours. Circularity transformation needs a media strategy in his sense of the word. Here is what he meant.

A gouache of an Edwardian country-house lawn: a round mid-century theater rotunda rises over the grass, dwarfing the empty wicker chairs and tea table; a manor in the distance.

Carousel of Plenty

The Carousel of Plenty

The season's real subject turned out to be the good life — and the kind of luxury that comes from a better place than scarcity.

Painterly night scene of an ancient Greek sailing vessel beneath a circular constellation of luminous stars, symbolizing a constellation of ideas guiding the close of A Circudyne Odyssey.

Circudyne Odyssey

A Circudyne Odyssey

Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.

Painterly image of Earth aligned beneath a black monolith, with the Moon and Sun above, rendered in a mythic, cosmic style inspired by 2001: A Space Odyssey.

Circudyne Odyssey

McLuhan, Perception, and the Role of Brands Today

Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.