Nature of Change
Possibility of Change
Most leaders know their company must change. But there is not a lot of change happening. Before asking how circularity transformation works, we ask whether it can happen at all.
Summer Reading 2026
Summer Reading 2026
A season spent with canonical works on circularity, systems, strategy, Lean, and craft.
Summer Reading 2026
Made to Stick
Circularity is a complicated idea that needs to be simplified to be remembered. The Heath brothers wrote the book on that, and it points to a story we should have been telling all along.
Summer Reading 2026
Toyota Production System
Lean's founding text by Taiichi Ohno shows that the most celebrated efficiency revolution in business history was circular from the start — and hands circularity transformation its strongest precedent.
On the Bubble
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
On the Bubble
Why Self-Disrupt?
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Maintenance
Maintenance Is a First Principle
Why your strategy's relationship with "stuff" determines its limits