Dunkirk
Dunkirk Spirit and Circular Transformation
Like the Royal Navy at Dunkirk, today's corporations are unfit for the task. Circular transformation needs 1,000 small boats, not one big ship. What's yours?
Connection
Building Cultural Momentum
Cultural mythology shapes what people want more than rational analysis. We adopt behaviors and identities by watching others embody them successfully. Shared experiences accelerate the cultural momentum that makes circularity feel inevitable.
