Conscious Non-Consumer

Mid-century travel poster: the view from a lake dock at night, a navy hardcover book on a pale blanket in the foreground, citrine meteors crossing a dense starfield.

Summer Reading 2026

The Innovator's Dilemma

Clayton Christensen’s iconic analysis reveals why well-run companies at the peak of their powers are routinely vulnerable to disruption. We examine his thesis through the lens of circularity disruption.

Mid-century poster-style illustration from a seat in a summer baseball park, green diamond below, a gap in the grandstand revealing a city skyline with twin towers, and a teal hardcover book

Summer Reading 2026

Playing to Win

Strategy is a choice, so you might as well choose to win. For circularity leaders, the framework offers an opportunity and a moment of truth.

On the Bubble

Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.

Rebellion

Are You a Punk?

When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.