Self-Disruption
Beyond Organizational Charts: Why Self-Disruption Requires Vision, Culture, and Values
What practitioners miss about Christensen's self-disruption theory—and why it matters for scaling circular innovation
Clayton Christensen
Modularity
Modularity Theory: The Compass for Circular Innovation Strategy
Bundling and unbundling—business history's endless cycle. Modularity theory explains why circular products fail when they're caught halfway between.
JTBD
From Milkshakes To Meaning
Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.