Circular Century - Circudyne

Isometric pixel art of Apollo spacecraft on lunar surface with Earth rising in background. Spacecraft has yellow and magenta accents. Grey-brown moon, vibrant blue-green Earth, black space.

Overview Effect

The Overview Effect: An Objective Moral Context for the Circular Century

Astronauts who've seen Earth from space—Cold Warriors and Captain Kirk alike—report the same truth: we live in Eden. That fact will reshape what we accept.

10 Nov

Ceramic plate with gold kintsugi seams and rabbit design, framed by cherry blossoms before a Shinto shrine under soft light.

Mottainai

Sparking Joy: The Secret Ingredient of the Circular Century

Marie Kondo taught us how to part with what doesn’t spark joy. Circularity challenges us to build a world where everything does. What if joy isn’t just an outcome—but the compass for transformation itself?

03 Nov

Pop art milkshake with striped straw on yellow table. Window shows sunlit meadow with dome structure and rolling green hills—a circular economy future in yellows, teals, greens.

JTBD

From Milkshakes To Meaning

Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.

13 Oct