Circudyne Odyssey
McLuhan, Perception, and the Role of Brands Today
Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.
Connection
You Don't Need Better Storytellers
Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.
Perfect Days
"Something Goes Wrong!"
We’ve absorbed decades of stories that teach us to wait for the break: build a world, then watch it fall, because “something goes wrong!” is where the meaning begins. Tales of the Circular Century require a different rhythm. “Perfect Days” reveals the quiet power of a world that holds.
Cultural Mythology
Closing the Mythology Gap
When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.
Overview Effect
The Overview Effect: An Objective Moral Context for the Circular Century
Astronauts who've seen Earth from space—Cold Warriors and Captain Kirk alike—report the same truth: we live in Eden. That fact will reshape what we accept.
