Circudynamics - Circudyne

Naturalist-style painting of a single plant cutting standing in a clear glass of water, fine white roots growing from the cut stem, two small leaves above.

Nature of Change

A Slip of Change

Lean's revolution ran on a slip of paper. Circularity's will need one too, and the place to find it is the last moment of a product's first life.

Naturalist-style painting of a young plant lifted from its pot, its roots circling tightly in a tangle, several cut, with fine new white roots growing outward from the cuts.

Nature of Change

The Why and How of Change

Stuffed channels, diluted brands, enshittified platforms: each traces back to wasteful production. The result is a culture-wide malaise. Circularity cuts the knot.

Naturalist-style painting of a cross-section of an old tree trunk, its growth rings alternating between broad bands and tightly packed narrow ones.

Nature of Change

A History of Change

Change ebbs and flows. It surges when leading firms read the moment and weigh the long-term cost of inaction as rigorously as the near-term cost of action.

Naturalist-style painting of an empty robin's nest in the fork of a branch, holding a single sky-blue egg, its shell broken open.

Nature of Change

Moment of Change

End-of-life is product strategy’s final frontier. The Last Moment of Truth is where transformation is won or lost, and where producers have the most to gain.

Naturalist-style painting of a monarch butterfly chrysalis hanging from a milkweed stem, its case gone clear enough to show the orange and black wings folded inside.

Nature of Change

Possibility of Change

Most leaders know their company must change. But there is not a lot of change happening. Before asking how circularity transformation works, we ask whether it can happen at all.

Mid-century travel poster: a stack of books on a bleacher above an empty Little League field in late summer light, a yellow school bus passing beyond the fence.

Summer Reading 2026

A season spent with canonical works on circularity, systems, strategy, Lean, and craft.

Mid-century travel-poster illustration of a New England beach from the reader's view: a single navy book on pale sand, a small sloop on the teal sea, a robin's egg blue sky.

Circular Fundamentals

The Circular Economy: A User's Guide

The summer reading season opens with Walter Stahel's introductory text — a book that reaches for what's still missing: a longing for the circular economy.

Two Renaissance diplomats in rich attire flank a table laden with globes, scientific instruments, a lute, and books — the tools of their multilateral craft.

Diplomacy

From Managers to Diplomats

Managing within a system in decline is a form of denial.

Painterly night scene of an ancient Greek sailing vessel beneath a circular constellation of luminous stars, symbolizing a constellation of ideas guiding the close of A Circudyne Odyssey.

Circudyne Odyssey

A Circudyne Odyssey

Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.

Digital illustration of Homer, the ancient Greek poet, gazing toward a radiant circular future city, linking timeless storytelling traditions with a coherent vision of the Circular Century.

Connection

You Don't Need Better Storytellers

Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.

A Van Gogh–style portrait of Joseph Campbell set against swirling cosmic colors in blues, greens, magentas, teals, and citrine yellow, suggesting shifting cosmology and mythic meaning.

Cultural Mythology

Closing the Mythology Gap

When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.

Impressionist maritime painting: elderly civilian mariner in work clothes steering wooden pleasure craft across dawn-lit Channel waters during Dunkirk evacuation

Dunkirk

Dunkirk Spirit and Circular Transformation

Like the Royal Navy at Dunkirk, today's corporations are unfit for the task. Circular transformation needs 1,000 small boats, not one big ship. What's yours?

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