Empathy Is a Strategic Capacity
It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.
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Moment of Change
End-of-life is product strategy’s final frontier. The Last Moment of Truth is where transformation is won or lost, and where producers have the most to gain.
Possibility of Change
Most leaders know their company must change. But there is not a lot of change happening. Before asking how circularity transformation works, we ask whether it can happen at all.
Summer Reading 2026
A season spent with canonical works on circularity, systems, strategy, Lean, and craft.
Made to Stick
Circularity is a complicated idea that needs to be simplified to be remembered. The Heath brothers wrote the book on that, and it points to a story we should have been telling all along.