Toyota - Circudyne

Naturalist-style painting of a cross-section of an old tree trunk, its growth rings alternating between broad bands and tightly packed narrow ones.

Nature of Change

A History of Change

Change ebbs and flows. It surges when leading firms read the moment and weigh the long-term cost of inaction as rigorously as the near-term cost of action.

Mid-century travel poster: an orange book on a weathered railing at the desert's edge, a lone Las Vegas casino resort glowing across the forecourt at sunset.

Summer Reading 2026

Made to Stick

Circularity is a complicated idea that needs to be simplified to be remembered. The Heath brothers wrote the book on that, and it points to a story we should have been telling all along.

Mid-century travel poster: the view from a grassy hillside, a taupe hardcover book in the foreground, a tidy factory below, and Mount Fuji rising beyond under a bright citrine sky.

Summer Reading 2026

Toyota Production System

Lean's founding text by Taiichi Ohno shows that the most celebrated efficiency revolution in business history was circular from the start — and hands circularity transformation its strongest precedent.

Mid-century poster-style illustration of an empty red clay tennis court in a small sunken garden stadium on a sunny morning, net stretched across the court and a single yellow ball on the cla

Summer Reading 2026

The Logic of Scientific Revolutions

Two esteemed points of view on the nature of progress, how it applies to strategy, and what it means for circularity transformation.

Winslow Homer's Breezing Up: a man and three boys sailing a catboat in fair wind, leaning confidently into the sea, with a schooner visible on the horizon

On the Bubble

Why Self-Disrupt?

The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.