On the Bubble
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
On the Bubble
Why Self-Disrupt?
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Rebellion
Are You a Punk?
When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.
Reassurance
Reassurance is a Strategic Capacity
The performance economy, at its best, creates the conditions for play. At its worst, it creates the conditions for vigilance.
On the Bubble
Transformative Ends, Incremental Means?
The era of incremental change is rapidly coming to a close
On the Bubble
Empathy Is a Strategic Capacity
It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.
On the Bubble
Leadership in the Time of Enshittification
Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.
Cultural Mythology
Closing the Mythology Gap
When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.
Imagination
Toward Imagination
Scientific management made imagination possible. Then it made imagination impossible.