On the Bubble
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
On the Bubble
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Reassurance
The performance economy, at its best, creates the conditions for play. At its worst, it creates the conditions for vigilance.
On the Bubble
The era of incremental change is rapidly coming to a close
On the Bubble
It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.
On the Bubble
Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.