Living Futures
The Living Home
How it feels to live in a home that gets better with time, and what it takes to make one. Why the dwelling is the test case for better living with circularity.
Living Futures
How it feels to live in a home that gets better with time, and what it takes to make one. Why the dwelling is the test case for better living with circularity.
The Neighbors
What happens when a block generates its own power, grows its own lunch, and tends its own things? The neighborhood becomes the operating layer of plenty.
Atelier
The neighborhood workshop where skilled artisans tend your things before they break — making them more yours over time.
Robot Milkman
The Circular Century's symbol: an autonomous vehicle that delivers what you need and retrieves what you're done with. One stop. Both ways.
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
On the Bubble
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Circudyne Odyssey
Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.
Connection
Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.
Perfect Days
We’ve absorbed decades of stories that teach us to wait for the break: build a world, then watch it fall, because “something goes wrong!” is where the meaning begins. Tales of the Circular Century require a different rhythm. “Perfect Days” reveals the quiet power of a world that holds.
Cultural Mythology
When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.
Overview Effect
Astronauts who've seen Earth from space—Cold Warriors and Captain Kirk alike—report the same truth: we live in Eden. That fact will reshape what we accept.
Mottainai
Marie Kondo taught us how to part with what doesn’t spark joy. Circularity challenges us to build a world where everything does. What if joy isn’t just an outcome — but the compass for transformation itself?