Circudyne
Circudyne
The art and science of circular transformation
⌘K
Subscribe Sign in
Circudyne

Circudyne Odyssey

Isometric pixel art of Apollo spacecraft on lunar surface with Earth rising in background. Spacecraft has yellow and magenta accents. Grey-brown moon, vibrant blue-green Earth, black space.
Overview Effect

The Overview Effect: An Objective Moral Context for the Circular Century

Astronauts who've seen Earth from space—Cold Warriors and Captain Kirk alike—report the same truth: we live in Eden. That fact will reshape what we accept.
Ceramic plate with gold kintsugi seams and rabbit design, framed by cherry blossoms before a Shinto shrine under soft light.
Mottainai

Sparking Joy: The Secret Ingredient of the Circular Century

Marie Kondo taught us how to part with what doesn’t spark joy. Circularity challenges us to build a world where everything does. What if joy isn’t just an outcome—but the compass for transformation itself?
Neo-Impressionist maritime painting: large sailing ship and small vessel with pirate flag connected by rope in stormy seas. Dramatic citrine yellow light breaks through blue storm clouds.
Self-Disruption

Beyond Organizational Charts: Why Self-Disruption Requires Vision, Culture, and Values

What practitioners miss about Christensen's self-disruption theory—and why it matters for scaling circular innovation
Impressionist painting of glass pavilion atelier on American boulevard. Crowds watch craftspeople work on futuristic car through floor-to-ceiling windows. Golden light, Monet-style brushwork.
Modularity

Modularity Theory: The Compass for Circular Innovation Strategy

Bundling and unbundling—business history's endless cycle. Modularity theory explains why circular products fail when they're caught halfway between.
Pop art milkshake with striped straw on yellow table. Window shows sunlit meadow with dome structure and rolling green hills—a circular economy future in yellows, teals, greens.
JTBD

From Milkshakes To Meaning

Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.
Comic book illustration: pilot in yellow rocket labeled WWHTBT crossing desert chasm with trailing scarf, while pole vaulter in HMW jersey watches from rim
WWHTBT

"What Would Have To Be True?"

You cannot A|B test your way to system change. Why circular transformation requires asking 'What Would Have to Be True?' instead of 'How Might We?'