Cultural Mythology
Closing the Mythology Gap
When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.
Dunkirk
Dunkirk Spirit and Circular Transformation
Like the Royal Navy at Dunkirk, today's corporations are unfit for the task. Circular transformation needs 1,000 small boats, not one big ship. What's yours?
Imagination
Toward Imagination
Scientific management made imagination possible. Then it made imagination impossible.
Overview Effect
The Overview Effect: An Objective Moral Context for the Circular Century
Astronauts who've seen Earth from space—Cold Warriors and Captain Kirk alike—report the same truth: we live in Eden. That fact will reshape what we accept.
Self-Disruption
Beyond Organizational Charts: Why Self-Disruption Requires Vision, Culture, and Values
What practitioners miss about Christensen's self-disruption theory—and why it matters for scaling circular innovation
Modularity
Modularity Theory: The Compass for Circular Innovation Strategy
Bundling and unbundling—business history's endless cycle. Modularity theory explains why circular products fail when they're caught halfway between.
WWHTBT
"What Would Have To Be True?"
You cannot A|B test your way to system change. Why circular transformation requires asking 'What Would Have to Be True?' instead of 'How Might We?'
