Maintenance
Maintenance Is a First Principle
Why your strategy's relationship with "stuff" determines its limits
Diplomacy
From Managers to Diplomats
Managing within a system in decline is a form of denial.
On the Bubble
Empathy Is a Strategic Capacity
It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.
On the Bubble
Leadership in the Time of Enshittification
Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.
On the Bubble
The Supply Mirage
Circularity was built for a moment of expected scarcity. What happens when that pressure never fully arrives — and what must change as a result?
Circudyne Odyssey
A Circudyne Odyssey
Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.
Circudyne Odyssey
McLuhan, Perception, and the Role of Brands Today
Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.
Connection
You Don't Need Better Storytellers
Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.
Perfect Days
"Something Goes Wrong!"
We’ve absorbed decades of stories that teach us to wait for the break: build a world, then watch it fall, because “something goes wrong!” is where the meaning begins. Tales of the Circular Century require a different rhythm. “Perfect Days” reveals the quiet power of a world that holds.
Cultural Mythology
Closing the Mythology Gap
When the world changes faster than our stories, organizations lose coherence and momentum. This Letter shows how Joseph Campbell, George Lucas, and Coca-Cola demonstrated the deeper work of cultural renewal — and what it means to become fit for purpose in the Circular Century.
Dunkirk
Dunkirk Spirit and Circular Transformation
Like the Royal Navy at Dunkirk, today's corporations are unfit for the task. Circular transformation needs 1,000 small boats, not one big ship. What's yours?
Imagination
Toward Imagination
Scientific management made imagination possible. Then it made imagination impossible.