On the Bubble
Why Self-Disrupt?
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Future Proofing
Vendor Dependency and the Loveless Long-Term Relationship
In a performance economy, the product is a vessel. The software is the spirit. What happens when the spirit departs?
On the Bubble
The Supply Mirage
Circularity was built for a moment of expected scarcity. What happens when that pressure never fully arrives — and what must change as a result?
Mottainai
Sparking Joy: The Secret Ingredient of the Circular Century
Marie Kondo taught us how to part with what doesn’t spark joy. Circularity challenges us to build a world where everything does. What if joy isn’t just an outcome — but the compass for transformation itself?
Jobs To Be Done (JTBD)
From Milkshakes To Meaning
Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.