Circudyne
Circudyne
The art and science of circular transformation
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Circudyne

Performance Economy

A hazy seascape with a distant cargo container ship receding toward the horizon, its form partially dissolved by light and atmosphere.
On the Bubble

The Supply Mirage

Circularity was built for a moment of expected scarcity. What happens when that pressure never fully arrives — and what must change as a result?
Ceramic plate with gold kintsugi seams and rabbit design, framed by cherry blossoms before a Shinto shrine under soft light.
Mottainai

Sparking Joy: The Secret Ingredient of the Circular Century

Marie Kondo taught us how to part with what doesn’t spark joy. Circularity challenges us to build a world where everything does. What if joy isn’t just an outcome — but the compass for transformation itself?
Pop art milkshake with striped straw on yellow table. Window shows sunlit meadow with dome structure and rolling green hills—a circular economy future in yellows, teals, greens.
JTBD

From Milkshakes To Meaning

Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.