Marie Kondo - Circudyne

Maintenance

Maintenance Is a First Principle

Why your strategy's relationship with "stuff" determines its limits

Painterly night scene of an ancient Greek sailing vessel beneath a circular constellation of luminous stars, symbolizing a constellation of ideas guiding the close of A Circudyne Odyssey.

Circudyne Odyssey

A Circudyne Odyssey

Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.

Painterly image of Earth aligned beneath a black monolith, with the Moon and Sun above, rendered in a mythic, cosmic style inspired by 2001: A Space Odyssey.

Circudyne Odyssey

McLuhan, Perception, and the Role of Brands Today

Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.

Digital illustration of Homer, the ancient Greek poet, gazing toward a radiant circular future city, linking timeless storytelling traditions with a coherent vision of the Circular Century.

Connection

You Don't Need Better Storytellers

Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.

Isometric pixel art of Apollo spacecraft on lunar surface with Earth rising in background. Spacecraft has yellow and magenta accents. Grey-brown moon, vibrant blue-green Earth, black space.

Overview Effect

The Overview Effect: An Objective Moral Context for the Circular Century

Astronauts who've seen Earth from space—Cold Warriors and Captain Kirk alike—report the same truth: we live in Eden. That fact will reshape what we accept.

Ceramic plate with gold kintsugi seams and rabbit design, framed by cherry blossoms before a Shinto shrine under soft light.

Mottainai

Sparking Joy: The Secret Ingredient of the Circular Century

Marie Kondo taught us how to part with what doesn’t spark joy. Circularity challenges us to build a world where everything does. What if joy isn’t just an outcome — but the compass for transformation itself?