Simplicity
More Joy, Less Work
Abundant energy and intelligence are arriving just as the culture demands simplicity. The brand that sells "enough" will own the biggest business opportunity in history.
Simplicity
Abundant energy and intelligence are arriving just as the culture demands simplicity. The brand that sells "enough" will own the biggest business opportunity in history.
Rebellion
When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.
Future Proofing
In a performance economy, the product is a vessel. The software is the spirit. What happens when the spirit departs?
Reassurance
The performance economy, at its best, creates the conditions for play. At its worst, it creates the conditions for vigilance.
On the Bubble
The era of incremental change is rapidly coming to a close
Maintenance
Why your strategy's relationship with "stuff" determines its limits
Diplomacy
Managing within a system in decline is a form of denial.
On the Bubble
It enables worldbuilding where time and value are not yet fixed, providing a path to product–market fit before markets, metrics, or demand signals exist.
On the Bubble
Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.
On the Bubble
Circularity was built for a moment of expected scarcity. What happens when that pressure never fully arrives — and what must change as a result?
Circudyne Odyssey
Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.
Circudyne Odyssey
Marshall McLuhan argued that experience shapes behavior before understanding. In a moment defined by overload and institutional fatigue, this letter explores what that insight means for brands, and why helping people see has become their responsibility.