On the Bubble
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
On the Bubble
Closing out a season that asked why circularity stalled — and discovered that the environmental case, while critical, is not enough to close the deal. The benefits hiding behind it are the ones that will.
On the Bubble
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Rebellion
When institutions produce the chaos, order becomes the rebellion. The punks of 2026 don't sneer. They say "no thank you" and build something without you.
Future Proofing
In a performance economy, the product is a vessel. The software is the spirit. What happens when the spirit departs?
Reassurance
The performance economy, at its best, creates the conditions for play. At its worst, it creates the conditions for vigilance.