On the Bubble
Why Self-Disrupt?
The environmental imperative is the reason to begin. This is about why you'll be glad you did it. Have to versus get to. Part I of a two-part conclusion.
Simplicity
More Joy, Less Work
Abundant energy and intelligence are arriving just as the culture demands simplicity. The brand that sells "enough" will own the biggest business opportunity in history.
Connection
You Don't Need Better Storytellers
Stories begin with choices. Without internal coherence, even the best storytelling can’t help us imagine, or choose, the future we need.
Craft
The Element of Integration
In which we use Apple as a lens to understand the power of treating brand, strategy, and organization as a single unit. Circular business models require this same unified approach to succeed—tomorrow's integrated firms will represent an evolutionary step beyond today's models.