Diplomacy
From Managers to Diplomats
Managing within a system in decline is a form of denial.
Jobs To Be Done (JTBD)
A framework pioneered by Clayton Christensen revealing that customers don't buy products — they hire them to do a job. Progress happens when we design around the outcome people seek, not the features we assume they want. Every circular economy intervention, every new system, must answer one question first: what job is actually being hired here?
On the Bubble
Leadership in the Time of Enshittification
Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.
Circudyne Odyssey
A Circudyne Odyssey
Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.
Self-Disruption
Beyond Organizational Charts: Why Self-Disruption Requires Vision, Culture, and Values
What practitioners miss about Christensen's self-disruption theory—and why it matters for scaling circular innovation
Jobs To Be Done (JTBD)
From Milkshakes To Meaning
Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.
WWHTBT
"What Would Have To Be True?"
You cannot A|B test your way to system change. Why circular transformation requires asking 'What Would Have to Be True?' instead of 'How Might We?'