Circudyne
Circudyne
The art and science of circular transformation
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Circudyne

JTBD

Two Renaissance diplomats in rich attire flank a table laden with globes, scientific instruments, a lute, and books — the tools of their multilateral craft.
Diplomacy

From Managers to Diplomats

Managing within a system in decline is a form of denial.
A painterly parody of Emanuel Leutze’s “Washington Crossing the Delaware,” reimagined with stylized, hand-painted symbols of decay replacing the river’s ice floes as the boat moves forward.
On the Bubble

Leadership in the Time of Enshittification

Why do rigidly managed systems so often end in decay? A closer look at enshittification, linear logic, and why this moment calls for leadership.
Painterly night scene of an ancient Greek sailing vessel beneath a circular constellation of luminous stars, symbolizing a constellation of ideas guiding the close of A Circudyne Odyssey.
Circudyne Odyssey

A Circudyne Odyssey

Closing out a season tracing a constellation of thinkers and ideas behind circular transformation — sharpening how we see perception, storytelling, and imagination, and preparing the ground for a harder question: what circularity must now deliver.
Neo-Impressionist maritime painting: large sailing ship and small vessel with pirate flag connected by rope in stormy seas. Dramatic citrine yellow light breaks through blue storm clouds.
Self-Disruption

Beyond Organizational Charts: Why Self-Disruption Requires Vision, Culture, and Values

What practitioners miss about Christensen's self-disruption theory—and why it matters for scaling circular innovation
Pop art milkshake with striped straw on yellow table. Window shows sunlit meadow with dome structure and rolling green hills—a circular economy future in yellows, teals, greens.
JTBD

From Milkshakes To Meaning

Clay Christensen showed us how to understand consumer preference beyond the A|B test. That key unlocks product-market fit for the Circular Century.
Comic book illustration: pilot in yellow rocket labeled WWHTBT crossing desert chasm with trailing scarf, while pole vaulter in HMW jersey watches from rim
WWHTBT

"What Would Have To Be True?"

You cannot A|B test your way to system change. Why circular transformation requires asking 'What Would Have to Be True?' instead of 'How Might We?'